Every now and again a product comes out of Hungary that creates an immediate international buzz. We’ve mentioned a few on this blog, like the Rubik’s Cube, and the Gömböc. Now, for all you design eggheads or hip tourists, comes the Egg Map. Essentially, it’s a traditional map, reinvented as a soft (but not soft-boiled) egg. Want to know where you’re going? Just squeeze! Rather than break, the desired portion of the map expands out in a bubble, enlarging street names, public transportation stops, hotels, and landmarks enough so as to be readable. The Egg Map can easily fit in a fanny pack, pocket, purse, and, unlike traditional maps doesn’t require refolding. Oh, and even though it’s an egg, it won’t break when dropped (unlike your smartphone screen), though it may bounce a little.
The idea was hatched and designed by the enviably young Hungarian art-school grad Dénes Sátor. He has this to say on his Behance page: “Drop it, step on it, throw it against the wall—it’s simply indestructible thanks to its incredible flexibility. As it’s filled with 100% oxygen, you don’t have to worry about it making your bag heavier, either. To make it better, it’s made of water-proof material so you can use it even in unfriendly weather conditions like rain, wind, mud, or snow.” He satirically told design-maven site Designboom that, because it is soft and fits in the palm, it can be “thrown at a wall or angry locals.”
Currently, there is only a Budapest Egg Map, but we are sure this idea has wings, and will migrate to cities all over the world.
All photos via the Egg Map Facebook Page.
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